Significance of the Training Course
The online course “Improving Online Marketing Skills for SMEs” consists of two main parts:
In the first part, Mr. Tran Trung Tin – Representative of NANO Environment Technology – Construction Limited Liability Company (hereinafter referred to as Nanoen) shared his experience on digital transformation called “Digital transformation in SMEs: The perspective of business owners”.
In the second part, Lecturer Ngo Thi Hoai was trained by Meta Group with the content “Content creation in online business marketing” for businesses.
The event marked an important new step for the cooperation between the parties in developing innovation and digital transformation for businesses, in order to promote the 4th Industrial Revolution in Vietnam.
The course is important in improving management capacity, enhancing the quality of human resources for small and medium enterprises in the 4th Industrial Revolution towards a modern and effective digital economy in Vietnam.
Mr. Tran Trung Tin - Representative of NANO Environment Technology – Construction Limited Liability Company was honored to be invited to participate as a person sharing experiences in digital transformation of enterprises. From those shares, it helps small and medium enterprises to successfully carry out effective digital transformation.
According to Mr. Tran Trung Tin, the process of implementing digital transformation contributes to bringing optimal benefits to enterprises when implementing. However, there are still many difficulties and risks in the process of applying digital transformation if enterprises do not know how to use it for the right purpose.
Benefits when enterprises use digital transformation software
Mr. Tran Trung Tin shared the benefits of using digital transformation software in the business model:
"Digital transformation software helps to back up data scientifically and permanently, easy to find. In addition, when fully applying features such as Workflow, Wework, CRM,... it also helps businesses evaluate employee capacity, evaluate the work efficiency of departments, manage customer relationships, customer information, evaluate business metrics, these are the biggest benefits for businesses when using digital transformation software".
Difficulties when businesses learn and use digital transformation software
In addition to the benefits that digital transformation software brings to businesses, we also have to recognize the difficulties when businesses start applying software to their business models such as:
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Confusion in the process of using the software;
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Lack of determination from businesses;
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No interaction between businesses and customers on digital transformation software;
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Business processes are not yet compatible with the supplier's pre-designed software. Therefore, to make the software more suitable for the business, it takes a lot of time to adjust the features to match the business's processes.
Risks when businesses use digital transformation software
When implementing the process of applying digital transformation software, there are potential risks that businesses need to pay attention to, thereby planning for the future to adapt promptly:
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Businesses are still heavily dependent on suppliers for internal data storage;
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Future software usage costs may not be appropriate;
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Pre-programmed digital transformation software may not be suitable when the business grows larger in the future. Therefore, it is necessary to have an orientation to build separate software suitable for each type of business.
Through the useful information shared by Mr. Tran Trung Tin, Nanoen hopes that businesses will have a more general view of applying digital transformation to their business. Besides the benefits that digital transformation software brings, there are still difficulties and risks when implementing. However, we can still flexibly use those processes to ensure that we achieve our work management goals in the best way.
Nanoen
NANO ENVIRONMENT TECHNOLOGY - CONSTRUCTION LIMITED LIABILITY COMPANY
Address: 661E/29, Vo Van Kiet Street, Binh Yen A Quarter, Long Hoa Ward, Binh Thuy District, Can Tho City
Hotline: 0941.777.519 - 0907.803.678 - 0901.229.798
Email: nanoentech@gmail.com
Facebook: www.facebook.com/nanoentech
